Women’s Foundation California

40th Anniversary Galas

The Women’s Foundation of California was forged in the turbulent 70s by feminists fighting for racial, economic, and gender justice. Their original logo was a rose, at the time a delicate symbol of women, but four decades later this singular icon wasn’t nearly enough to represent everyone.

The Women’s Foundation of California was forged in the turbulent 70s by feminists fighting for racial, economic, and gender justice. Their original logo was a rose, at the time a delicate symbol of women, but four decades later this singular icon wasn’t nearly enough to represent everyone.

The Women’s Foundation of California was forged in the turbulent 70s by feminists fighting for racial, economic, and gender justice. Their original logo was a rose, at the time a delicate symbol of women, but four decades later this singular icon wasn’t nearly enough to represent everyone. When it came time to celebrate their 40th anniversary, we paid homage to their heritage, building upon their original rose theme and growing it into a diverse, inclusive, and vibrant array of flowers.
There were two 40th Anniversary fundraising galas: one at City Hall in San Francisco, and one at Vibiana in Los Angeles. Pictured throughout both grand locations, the floral diversity signaled both the Foundation’s storied history and their investment in the right and power of the entire spectrum of women to change the world through philanthropy.
There were two 40th Anniversary fundraising galas: one at City Hall in San Francisco, and one at Vibiana in Los Angeles. Pictured throughout both grand locations, the floral diversity signaled both the Foundation’s storied history and their investment in the right and power of the entire spectrum of women to change the world through philanthropy
Love Orange was able to take our vision for a multi-generational, diverse event with community leaders, donors, policy makers and cultural creators and bring it to life. They created a flexible and expansive aesthetic and adapted it to two distinct venues as well as our materials, including invitations, video, and lighting design. They brought so much excitement and creativity to the project, they became core members of the event team. I was approached by multiple attendees who wanted to know who had done such a fantastic job.
Stephanie Green, Chief Strategist, Partnerships, Women’s Foundation California

Every attendee received one of four pin designs at the event. They were such a success that they became immediate collector’s items and people scouted for any remaining pins accidentally left behind after the event ended so they could collect all four.

The SF Gala featured a custom silk screening station where attendees could choose from collectible handmade posters printed right before their eyes. Each poster featured its own flower and message, which people loved so much they ended up collecting all of the designs.

The SF Gala featured a custom silk screening station where attendees could choose from collectible handmade posters printed right before their eyes. Each poster featured its own flower and message, which people loved so much they ended up collecting all of the designs.

After the event, the Women’s Foundation repurposed the banners that we created for the galas and had them converted into reusable tote bags. The panels of the totes were each taken from a unique piece of banner so no two bags were the same, making each one a collector’s item and colorful symbol of 40 years of advocacy for women.

Love Orange
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Love Orange
delivering sweet design solutions.

New Project?


  • This email address is being protected from spambots. You need JavaScript enabled to view it.

  • (650) 323-0365